Guide · Essentials
What makes a good business website?
Ten essentials that turn visitors into enquiries. Use them as a checklist for your current site or your next one.
A good business website isn't the one with the most effects. It is the one that helps the right people find you, understand what you offer and get in touch. Here are the ten things that matter most.
- A clear message in five seconds. The top of your homepage should say what you do, who it is for and where, in plain words.
- One obvious next step. Call, WhatsApp, book or get a quote. Make the main button stand out and repeat it down the page.
- Built for phones first. Most visitors arrive on a phone. Text should be readable, buttons easy to tap, and phone numbers should dial when tapped.
- Fast. Slow pages lose visitors and rank lower. Compress images, avoid heavy plugins and use good hosting.
- A page for each service. It helps customers find what they need and lets each service rank on Google.
- Proof. Real reviews, photos of your work, client logos and case studies build trust faster than any claim.
- Real photos. Your team, premises and work. Stock photos are fine for gaps, but real ones stand out.
- Easy contact details. Phone, WhatsApp, email, address and hours, easy to find on every page.
- SEO basics. Clear page titles, descriptions, headings, structured data, a sitemap and Google Search Console connected. See how to get your business on Google.
- Kept up to date. Old prices, past events or a 2019 copyright line make visitors wonder if you are still open.
A quick test for your current website
- Open it on your phone. Within five seconds, is it clear what you do?
- Can you contact the business in one tap?
- Search Google for your main service and your area. Where do you appear?
- Run it through Google's PageSpeed Insights. Is the mobile score reasonable?
If the answer to any of these is no, a website redesign may bring in more business than you'd expect.
How many pages does a small business website need?
Often five to ten: a homepage, a page for each main service, an about page, a contact page and a privacy policy. A focused landing page can work for a single offer.
Does my website need a privacy policy?
If your website collects personal data, such as through an enquiry form, you should explain how you use it. In Singapore, the PDPA sets out the rules.
How often should I update my website?
Check it every few months for outdated details, and add content such as new work or helpful articles when you can.
Let's build your website.
Tell us about your business. We'll come back with ideas and a fixed quote.