spredevents.com: a website built to bring in business

The brief

SPRED EVENTS plans corporate parties, Dinner & Dances and company milestone celebrations in Singapore. It needed more than a brochure site. The website had to be found by companies searching for event planners, capture enquiries from both Google search and paid ads, keep those two sources apart so marketing spend could be measured, and let clients pay online.

What we built

• A brand-led main site with a nightlife-inspired look and a full-width video hero, so the site feels like the events themselves.
• A service page for each type of event: corporate event planning, corporate parties, Dinner & Dance, and company anniversaries and milestones. Each page targets the searches clients actually make.
• A guides section answering what event organisers search for, such as how to plan a Dinner & Dance and what goes into the budget.
• A separate quote page for paid ads, lean and fast, so ad leads and organic leads are tracked apart.
• Lead capture and tracking. Every enquiry, with where it came from, lands in a staff portal and Google Sheets.
• Secure client payment pages, plus terms, refund and privacy policies written for Singapore.

Built for search from day one

• Structured data for the business, each service, breadcrumbs and FAQs.
• An XML sitemap submitted to Google Search Console.
• Clean, descriptive page addresses such as /dinner-and-dance-singapore/.
• Fast static pages served from Cloudflare's global network, with HTTPS and a www redirect.

Why it matters for your business

We built spredevents.com for our own events business before taking on outside clients, and we still run it day to day. Every technique on this page, from service pages and structured data to lead tracking, is what we bring to client websites.

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