Guide · Checklist
What to prepare before building a website
A checklist to work through before you speak to a web designer. The more of it you have ready, the faster and smoother the project.
You don't need everything on this list before you contact a web designer. But knowing what will be needed helps you get an accurate quote and avoids the most common cause of delay: waiting for content.
1. Your goals
- The main action you want visitors to take: call, WhatsApp, fill in a form, book or buy.
- Who your customers are and what they usually ask before buying.
- Two or three websites you like, from any industry, and what you like about them.
- Competitors you want to stand apart from.
2. Your brand
- Your logo, ideally as a vector file (SVG, AI or PDF) or a large PNG with a transparent background.
- Brand colours and fonts, if you have them.
- Your business name exactly as you want it to appear, and your UEN if you'd like it shown.
3. Content
- A list of your services or products, with a few lines on each.
- Photos of your work, premises, team or products. Real photos build more trust than stock images.
- Proof: reviews, client logos you have permission to use, awards or before-and-after examples.
- Practical details: address, opening hours, phone, WhatsApp, email and social media links.
- Common questions customers ask, which make an excellent FAQ section.
If writing isn't your thing, many web designers, including us, can write the content for you from a short call.
4. Domain and accounts
- Your domain name. If you already own one, know where it is registered and have the login. If not, check which names are available.
- Business email on your domain, such as hello@yourbusiness.com, looks more established than a free email address.
- Google Business Profile. Claim it if you haven't. It is free and important for local searches.
- Booking or payment accounts, such as Stripe or your booking system, if the site will use them.
5. Budget and timing
- A budget range, so the proposal can match what is realistic.
- Any fixed date, such as an opening or campaign launch.
- Who will give feedback and approve the work.
Do I need all my content ready before contacting a web designer?
No. A rough idea of your goals and services is enough for a first call and a quote. Content can be prepared during the project, or written for you.
Can you use stock photos?
Yes, stock photos can fill gaps. But real photos of your work, team and premises build more trust and help you stand out.
What if I don't have a logo?
You can launch with a clean text logo and add a designed one later, or get the logo done first so the website design can follow it.
Let's build your website.
Tell us about your business. We'll come back with ideas and a fixed quote.